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The Role of Social Media for Small and Mid-Size Businesses

December 14, 2018 by admin Leave a Comment

For small businesses with limited budgets, the role of social media in growing and advertising your small and mid-size business is enormous. Having a social media presence is a must for most small businesses, especially if you don’t have an established website. Your presence on social media sites like Facebook, Twitter, and LinkedIn can be your primary advertising opportunity and helps potential customers find out more about your business and services. With all of the responsibility of running your own small or mid-size business (SMB) it can be difficult to find time to set aside to properly manage your social media accounts but poorly managed social media accounts can spell the end of your emerging business. Read on to learn more about the role that social media plays in helping you build and establish your business and your company’s reputation with customers.

Social media strategy

Lack of social media presence

With our increasing reliance on the internet for information, a potential customer’s first resource for finding a new business or service is often a quick web search. Developing a website takes significant time and effort, but establishing your business on social media is a quick solution to helping customers find you online.

Your social media accounts can also be used to consolidate your customer referrals and reviews. Your Facebook or Twitter page provides customers looking for your services with access to reviews of your business. If you don’t have a presence, it will be more difficult for potential customers to find you and they’ll be more likely to turn to another business that is easier for them to find.

Manage company social media account

Your social media persona

When you build your business from the ground up, you often become synonymous with your business. If your business and personal pages are intertwined, it’s more difficult for potential customers to distinguish between your SMB and you personally. Establishing a persona for your business that is separate from you as the owner is important for many reasons.

If your business’ social media page contains profanity or inappropriate or irrelevant content, you are probably doing great harm to your business and its professional image. You should also be careful to moderate your social media pages. Business pages can typically be set to require the page admin’s approval for comments to be visible to other viewers. If you receive a post comment that is inappropriate, simply block the comment from appearing on your page.

Handling negative reviews

It’s a fact of life for business owners – negative reviews will happen. Addressing these critiques with professionalism and ensuring that issues are dealt with appropriately can be an opportunity to turn a negative into a positive for your SMB.

How to deal with bad reviews

Don’t engage in arguments with customers, competitors, or random commenters on your social media pages. Whenever possible, contact customers offline, either via email to get a better understanding of their concern and to correct any valid issues. After you’ve corrected the situation, ask your customer to post a new review or a revision to their existing review.

Always show your best face when dealing with customers. By truly listening to your customers’ complaints and taking the time to make it right, you are demonstrating to other existing and potential customers that you are dedicated to delivering quality customer service.

Show off a little

In an increasingly socially conscious world, customers want to learn more about the company’s they are doing business with. Your social media accounts can help your customers get to know more about your business, your social commitments, and your expertise in your industry.

Using social media to gain consumer trust

Use your social media accounts to help customers become more familiar with your products, your manufacturing processes, where you source materials from, who your employees are, and all about your community efforts. Post associate spotlights singing the praises of a highly dedicated employee. Share photos of your volunteer day your larger customer community. Show off the awards and certifications that your business earns from community and industry groups. Are you hosting a company event? A great way to show off your business and get your audience engaged in your social media page is to have a live feed of your social media account during trade shows or corporate events using HDTVs, video walls, or tablet rentals!

Your social media should also be used to establish your business’ expertise in your niche. Posts should be relevant to your customers and encourage them to learn more about you and visit your location. Share relevant information and posts from other sources so that customers get used to coming to your page for information they need on your industry. The more information you provide, the more clients will see you as a trusted source they can turn to when they need services in your field.

Learn to use social media like successful businesses do

Just because your business is small or mid-size doesn’t mean that you can’t play the social game like the big boys in your industry. By setting aside time to carefully curate your content and create thoughtful posts you can help potential customers discover your services while setting yourself up as the go-to business to meet their needs.

Social media strategy

Running an SMB can be a challenge. SMB Now provides tips, expert advice, and information about the services that you need to help make running your business easier. Visit us often to stay up-to-date with SMB Now and follow us on social media. Join in the discussion by commenting below.

Posted in: Marketing, Medium Business, Small Business, SMB, SMB Advice, Social Media, Social Media Marketing, Social Media Strategy Tagged: 4K TV Rentals, Facebook, HDTV rentals, instagram, LinkedIn, medium business, pinterest, small business, social media marketing, social media presence, tablet rentals, Twitter, video wall rentals

Temporary Technology Rental Solutions For Your Small Business!

April 22, 2016 by Zack Duncan Leave a Comment

When you own a small business, it can be difficult having the technology you want or need whenever you go to a trade show, conference, or convention. Hauling your own technology across the country can be a heavy burden and might end up costing you more than you can afford if something gets lost or broken. When it comes to situations like these, the best solution is going with a technology rental solution. Renting your technology allows you to have exactly what you need when and where you need it while also saving money in the process. Here are some of the different products and services you can expect when you rent technology from Rentacomputer.com.

Desktop Rentals

Desktop rentals allow you to rent everything from a brand new Windows 10 desktop to the latest iMac or Mac Pro from Apple. Looking for an All-in-One? No problem. Desktop rentals are perfect for when you need a significant amount of computing power in a stationary location. The best thing about a desktop rental from Rentacomputer.com is that your PC will be set up, tested, and working to maximum performance before you ever even need it thanks to local delivery and professional installation from a certified technician!

Laptop Rentals

Laptop rentals are the perfect solution if you need both computing power and mobility. Rentacomputer.com has a plethora of laptop rentals from Windows, MacBook Pros, and even MacBook Airs. The best thing about renting a laptop for your event is the fact that if you need certain specifications or a certain software installed on your laptop then Rentacomputer.com will handle it. Anything you need will be pre-installed on your device and ready for your use when you arrive at your event.

Tablet Rentals

Tablet rentals include Apple’s highly popular iPad models, Samsung’s Galaxy Tab models, Windows’ Surface tablets, and any other brand or model you could possibly want. Tablet rentals are perfect if you need to have team members at your event walking around while staying connected or if you need to set up stations for visitors to your booth to take surveys. Like desktop and laptop rentals, tablet rentals from Rentacomputer.com can be pre-loaded with specific software or even specific apps, like your company’s own app, relieving you of another thing to worry about.

Aside from attending events, conventions, trade shows, etc… some small business users also sometimes need temporary office solutions. However, you’re not going to go out and buy all the equipment you need for a temporary office, that doesn’t make any financial sense. They’re called temporary offices for a reason, you only need to use them for a specified amount of time. That is why companies, like Rentacomputer.com, offer temporary office solutions. Some of the most useful rentals that are offered for temporary offices include:

Copier Rentals

Rentacomputer.com offers multifarious standalone, all-in-one, and desktop copier rentals that can suit any and every need. Copier rentals are perfect for temporary offices when you need to have all the access that a normal office has in a temporary location. Another reason a lot of small business owners use copier rentals is for tax season. Tax season is one of the busiest times of the year for small business owners and one of the busiest times of the year for copier rentals.

Fax Machine Rentals

You might be asking yourself, “People still use fax machines?” That’s a valid question. Fax machines have gone out of style in normal, everyday settings thanks to things like email. However, there are still industries that need fax machines for certain situations. That is where fax machine rentals are the perfect solution. Let’s be honest, it is highly unlikely that the amount of time you will be using a fax machine will warrant the need to purchase one and have it on hand 24/7. If you need a fax machine then renting one for the exact amount of time you need it is the smartest choice.

Printer Rentals

A printer rental is another useful temporary office solution. Printer rentals are perfect if you have a big project that requires printing out a large amount of pages of information. Printer rentals from Rentacomputer.com come in a variety of styles including Deskjet, Inkjet, and multi-functional printers. Printer rentals are perfect not just for temporary office solutions but also for trade shows and events. When used at a trade show or event, printer rentals allow you to print out things on the spot to give to attendees and visitors to your booth.

Whether you’re attending a trade show, conference, or convention or you’re setting up a temporary office, technology rental solutions from Rentacomputer.com can really make a difference. Temporary needs require temporary solutions and nobody does it better than Rentacomputer.com. With service nationwide and local, professional technicians the service you get from Rentacomputer.com can’t be matched! If you need temporary technology for your small business then contact Rentacomputer.com today by visiting us online, calling us at 800-736-8772, texting us at 908-485-7368, emailing us at rentals@rentacomputer.com, or getting a direct quote from our website!

Posted in: SMB Tagged: All-in-One, Apple, conferences, conventions, copier rentals, desktop rentals, events, fax machine rentals, iMac, iPad, laptop rentals, Mac Pro, MacBook Air, MacBook Pro, printer rentals, Surface, tablet rentals, temporary office solutions, trade shows, Windows, Windows 10

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