Computer manufacturer Dell has announced that it will be lowering the threshold for its SMB partner deal registration from $50,000 to $15,000, effective immediately. Dell says it wants to better protect those solution providers and expand the number of products and services that can now be registered. In the past, only EqualLogic products and opportunities could be registered below $50,000, but the changes are no open to all Dell products and services.
Paul Shaffer, director of U.S. marketing and operations for Dell’s global commercial channels, said in a statement, “We see this as a great opportunity in the SMB space. We heard from our partners that doing $50,000 in sales was a lot for customers to be buying. We hope that lowering the threshold to $15,000 will create more opportunities for channel partners.”
Many Dell resellers are already excited about the change, claiming it will make the company easier to work with. As a matter of fact, the changes come from feedback given to Dell from many solution providers, along with watching the positive response to Dell’s European channel program’s dropping its own threshold from $50,000 to $25,000.
Dell is also seeing a high number of registration approvals – 85% – and has already started adding more staff to help deal with what they hope will be a much higher demand in the future.
Before announcing the decision, Dell tested the program with a small number of pre-certified partners and say they were pleased with the results of the soft launch.
This is just the latest of several moves made by Dell in an effort to improve both locally and abroad. “We are committed to continuing to respond to the needs of our partners globally, as our decision to lower deal registration for our partners who serve SMBs in the U.S. and EMEA proves,” Vice President and General Manager of Dell Global Commercial Channels Greg Davis said in a statement.