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Small Business Owners Have Smartphone Addiction

August 3, 2015 by Zack Duncan Leave a Comment

Small businesses may not be the only ones marketing via mobile or fighting with how programmatic advertising works, they still need mobile to do business. Small business owners, or SBOs, seem to literally have their smartphones attached to their hips.

About 80.5% of U.S. SBOs use their mobile devices for business at least once a day, sometimes even more, according to the latest research from Manta. Almost 25.3% of those SBOs use their smartphone once an hour, 11% use them between 3 to 5 times a day, and 17.3% us their mobile devices almost 10 times a day!

eMarketer says that nearly 80% of SBOs use their mobile devices while at work right in front of their own desktops. They say that 48% of respondents claim the main reasoning for doing this is to check personal messages. Another 25% said that their email actually comes in faster on their mobile devices.

With other statistics, only 12% actually admitted to being addicted and 8% multiscreened because they claimed to prefer using their mobiles over their PCs. Finally, 7% said they were frequently distracted by their social media or gaming app alerts that came through on their mobile devices.

A good reason for why SBOs use their phones for business is to schedule appointments and communicate with customers. 55% claimed this as being why they use their phones.

Nearly 3 in 10 people used their phones for notes and to-do lists, along with monitoring their social media and participation. A quarter of people use theirs to conduct business related banking, eMarketer says. As well as saying that inventory management and expense were a lot less common, as were drafting large documents and presentations, and accounting.

Along with this, Manta’s research indicated that SBOs are frequent app users. Almost half of SBOs use mobile apps for business between 2 and 3 times daily.

It’s clear to see how important mobile devices are to small business owners. With such high percentages of SBOs on their phones constantly, mobile is quickly becoming a key facet of small business.

Content originally published here

Posted in: SMB Tagged: mobile, SBO, small business, small business owners, Smartphones, SMB

3 iPhone Apps Every SMB Owner Must Have

July 18, 2010 by Sarah Leave a Comment

3 iPhone Apps Every SMB Owner Must Have

More and more business-owners are relying on their smartphones to conduct business these days and as you can imagine, there are a million apps for that! But how do you know which ones will actually help you run your business effectively? To get you started, here are three that every small- and medium-sized business owner should look into for their iPhone.

1. Scanner Pro – $6.99

With this app, you simply use your iPhone camera to take a picture of a document and scan it into an PDF file. Once you take the picture of the document, you simply mark where the corners are and the app does the rest of the work for you. You can then email the PDF file to anyone who needs to see the document.

2. Good for Enterprise – Free

If you’re looking to sync your iPhone to Microsoft Exchange in a secure environment, this is the app for you. While iPhone normally supports Exchange, this app offers some added security. Features include the ability to keep data exchanged over a network encrypted and the ability to access your email, contacts, and calendar over a secure connection. It’s a great way to keep your company protected.

3. Recorder – $.99

For less than a dollar, this little app allows you to record outgoing calls. Ever forget what was discussed during an important phone call? This app can record for hours and provide you with the opportunity to play those calls back over and over again. You can also record voice memos. The best feature of all is that you can send those recordings via email to anyone. So, if your business partner missed an important call or a customer can’t remember what you told them, all you have to do is send them the entire phone conversation.


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Tagged: Business Apps, Good for Enterprise, iPhone Apps, Recorder, Scanner Pro, Smartphones

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