Local Search Engine Optimization, or SEO, is an important benefit that a lot of marketers and businesses take extreme advantage of. While SEO, in general, is important, local SEO will continually be significant for enterprise companies for the following reasonings:
It’s a Way to Generate Profits
If you follow these processes and steps correctly, local SEO will not only expose your business online but will also make you more profit. If you get the top spot of search engine results, then this will dramatically and immediately increase traffic for your website.
A recent study showed that 78% of local mobile searches and 61% of local laptop searches resulted in offline purchases. In just the U.S., there are 7 billion different and unique local searches monthly. So if you use local SEO, make sure you’re posting the right content to the right client base, so it drives online searches to your business.
Mobile and Wearable Tech is Growing
Showing in 10 countries, including the U.S. and Japan, there are more Google searches that take place on a mobile device rather than a PC. Now that there are more and more wearable devices coming out these days, like smartwatches, then realistically there will be more searches made on the go. Therefore, using local SEO will only benefit you since local searches will become more frequent.
CEO of HostGator Adam Farra says, “Society today is already transitioning from PCs to mobile Internet usage, so local SEO will be a necessity, not a ‘nice to have’ in the very near future.”
It’s a Way to Build Links and Share Social Media
Another major reason for using local SEO is the opportunity to connect two business firms together. It creates a potential partnership between the two and helps with social sharing as well.
Marketers can build and share their links with local search engines like Yahoo Local, YP, Google Places, Foursquare, Yelp and Bing Places. By doing this, it could help your business, as well as another business, grow and meet new clients. Meeting with local bloggers or other website owners could change your way of thinking in your business in a more positive manner. You could even plan an event or new business idea with them for new, different profit-making strategies.
It’s a Way to Extend Your Business
Your website is actually another location for your business and with the help of local SEO, you’re basically helping users connect with your business. It helps easily locate and study your website and also helps update it with info and more content which is important in growing your business in the future.
TouchBistro, an iPad POS app for restaurants, used its website to show its partnership with Uber and also provided a $20 promotional credit to customers who ate at TouchBistro affiliated restaurants in Toronto. Restaurants that participated were given promotional cards with codes to give to customers, who then had to download the Uber app to receive their $20 credit.
You Expose Yourself to Local People
The absolute main reasoning for using local SEO is that it targets the people within the area of your established business. This helps small business owners who just started their enterprises if they use SEO.
Smaller businesses can use online resources to advertise in local classifieds, such as using Angie’s List, Craigslist, or Yelp. If you use sites like these, make sure you use high-quality videos and images or other important items that advertise your business.
Using these steps and processes with local SEO will benefit you and your business or new business. Constantly adding or changing the content on your webpage will help keep it up to date as well as help provide your clients with a better understanding of what your services, products and promotions provide.
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