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SMB Tips for Exhibiting at Trade Shows

February 22, 2010 by Sarah Leave a Comment
SMB Tips for Exhibiting at Trade Shows

You’ve worked hard to start your small or medium business and establish yourself in the marketplace. Whatever product or service you sell, you’re ready to reach more customers, get your name out there, and do more business. A great way to do that is by exhibiting at a trade show. You’ll see as many potential customers in just a few days as you might during several months with your store or office. But what do you need to know before getting involved with one?

First of all, you need to know what type of trade show you’re interested in, which means you need to really know who your customer is and what types of shows they attend. Sure, networking is great, but in addition to making contacts, you’ll want to expose yourself to people who are going to buy your product. Make sure the trade show you attend is not “industry-only” and make sure attendees are the people who would want to shop with you. Talk to someone who is in charge and ask if they have demographic information from past shows – many do! You can also get information about various shows from a number of wesbites including Tradeshow Week and the Trade Show News Network.

You’ll also want to make sure you stand out from other booths. If you’re looking at larger trade shows, think about how you can make an impact. Often times, smaller businesses get lost in the sea of larger companies. Make your booth unique by using items such as audio visual rentals to attract attention or focus on the aspects of your product or business that are unique and promote them to stand out above the rest.

Make sure you reach buyers before the actual event. A great way to do that is with social networking websites such as Twitter, Facebook, and LinkedIn. If your company doesn’t already have an account on these pages, what are you waiting for? Let your buyers know you’re going to be at the show and encourage them to come. Most people don’t attend alone and friends and family members may turn into new customers. Also, you might even find yourself in contact with other people in you business who can give you tips about the trade show and what you can expect.

Finally, after a trade show, you’re more than likely to see an increase in business. Be prepared for this! Make sure you have the inventory and/or staff or be prepared to hire them. Also, make sure you hold on to contacts and follow up with both other people in industry and customers after the event is over. Remind them that you exist and your product is worth remembering!


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Tagged: Audio Visual Rentals, Contacts, New Products, Plasma TV Rentals, Sales, small business, SMB, Trade Show Tips

Plamsa TV Displays for the SMB

October 23, 2007 by Andy Wendt Leave a Comment

Plasma TV Upgrades For SMBPlasma TV Displays have slowly worked their way into the office of the small and medium business over the last few years. You might notice them in a waiting room displaying an informational video about the services offered by their owner. You might notice them in the manager’s office watching a CCTV security system. You might notice them at a trade show set up with the company booth. You might even notice them just running as a TV in a break room with no, pardon the pun, commercial use at all. But without regard to their use if you keep your eyes open you will notice plasma TV displays in a great many of spots.

According to our sources a good number of the early adapter’s of this technology are seeing their early model plasma TV displays reach the end of their lifecycle. A common scenario appears to be an older 42” plasma being replaced with a new, brighter, faster, and larger 84” plasma TV display.

After some additional research we felt the need to comment that at current prices we are not ready to recommend that everyone run out and upgrade to an 84” plasma TV display, but we do think that in certain situations it could be looked at as a wise marketing investment.

For example an 84” plasma TV display in a high traffic area would be a solid eye catcher if you wanted your infomercial to be seen. And an 84” plasma TV would be stunning at a trade show or even the occasional SMB event such as an open house.

While prices of new 84” plasma TV units, which are still in the five thousand dollar range, might preclude the upgrade in certain situations we are also told that the an 84” plasma TV rental is becoming common for short term events.

Click on these links to read more about: Plasma TV Technology, Why a Plasma TV is Popular for Exhibits, or a Plasma TV Rental.

Tagged: Plasma TV Rentals, Plasma TV Upgrades, Plsama TV for SMB

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