content marketing

Five Free Tools To Score Content

August 21, 2015 by Zack Duncan Leave a Comment

Right now, having good content is the key to the success of your website. Keyword research isn’t enough for SEO anymore, and we need any tool we can get that will show us what Google’s search engine actually likes, and what it doesn’t like. Unfortunately, that has never been made super clear. That is where this list of really great tools comes into play. In a world where content is king, you need to be able to make yourself the king of content.

SerpScape

This is a pretty new website. They claim to look at 40 million SERPs on a rolling basis. The only other ones that look at that many for free would be SEMrush and SpyFu. It’s not the best, but it is useful and worth checking out!

SpyFu

SpyFu says that they index 4 billion results across 64 million domains across the United States and the UK. They don’t say how they define the results, though. Free users only get to see the related results from the top 10, but they do show the number of related terms they have found for the page. Even if it only shows you the top 10 though, who else do you really need to be looking at?

MarketMuse

This company does offer a free version of their service with an option to upgrade to one of their paid plans. The developers are really trying new things when it comes to graph technology and finding gaps in topic relatedness, so it’s a little bit different that the other tools.

You can copy and paste from a page with images and any other media into their blog research tool and check out scoring holistic content for all the pages under one domain. This way, you can find different interesting topics that no one else is writing about, giving you the upper hand.

Clarity Grader

This is a tool you can use to judge the readability of your content. If you have a general interest website, no one wants to feel like they are reading a college essay you wrote to impress the professor who is failing you. It will tell you when a sentence is too long, and use different algorithms to determine the overall readability of an article you are writing. Pretty neat. Of course, wordcounter.net does the same thing… But no matter what you write, it tends to say you are writing at a college level. Currently, it says I’m writing at an 11th-grade level. It only switched to that after I wrote the last three sentences… Interesting.

Nibler

Nibler finds the average number of words on a page, which is a comprehensive coverage mentioned by the Search Metrics Report. The tool can not single out the length of one page, but it can give you useful metrics for pages alongside another single page.

So there you have it! If you’re looking to better the content on your web pages then these 5 tools will definitely help you with that. Plus, the fact that they’re completely free isn’t too bad of a deal either.

Content originally published here

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Be Unique! Make Your Business Stand Out with These Tips!

May 12, 2015 by Zack Duncan Leave a Comment

It’s always been hard to make your business stand out from the rest. In this day and age, it’s even harder. You need to play on and exploit the strengths of your business in order to come out on top. Here are some different things you can do to really help yourself stand out in the sea of small businesses today.

Create Content That People Will Care About

One of the main points to creating content is to get people interested. If you can get people interested in the content you are putting out, then chances are you will be able to get those same people interested in what your company is actually offering. Make sure that your content stands out, and it is something that people will actually be interested in.

Go Green!

This environment is the only one we have so, naturally, it’s important that we take care of it as best as we can. What was once a new business method, “Going Green” has become a staple of the modern business. Going green may not set you apart from business in general, but it could very well set you apart from business that you are in direct competition with. Customers love knowing that the businesses they support are supporting things like recycling and conservation so this should be a main focus for your business.

Understand The Context Of Your Content

You have to be aware of the context of your content. This means that if you are gearing your content to a certain demographic… You have to put it in a context that makes sense for that demographic. Speak the way your fan base speaks. Once you understand that, it’s easy.

Think About Your Website Before You Make Changes

When you redesign your website, make sure it looks clean and streamlined. Nothing is better than a clean, simple, well designed website that is easy to navigate. If people can’t find what they want in just a few seconds, they will take their business somewhere else. It should also be easy on the eyes.

Use The About Page To Get People Interested

Everyone always visits the about page first. So this is where you really want to put a lot of effort. You should use this page to sell yourself the best way possible and show your potential new clients what makes you special.

Use Images To Your Advantage

Image based marketing has become a way bigger deal in the last few years. People like to look at interesting things. Make sure you are catching someone’s eye and getting your point across at the same time.

Keep Your Message Consistent

Make sure you are keeping your content simple enough to understand, while still making it interesting. With so many businesses out there using the same tactics, one of the best things you can do is deliver a constant message and keep your goal in mind with all of the content you put out.

In today’s rapidly growing business world competition is stiff and there are always new companies sprouting up that have the potential to take customers away from you. The most important thing for your business is to stand out among all the others. Make sure people see your business and only your business. Follow these tips and you will be well on your way to having a truly unique, stand-out business model.

Content originally published here