The SMB NOW Blog

Blog Need a “Bluch” Extraction? Please, Allow Me :)

May 17, 2016 by admin Leave a Comment

copywriter of business articlesSMBNow blog invited me to write an article about myself, and my services. Where do I begin? Where do I begin?

Hands clasped together, face reddening with delight.

Here’s the Short Version about Me

I was born in Washington DC and graduated from University of Maryland. My husband loves to fish. Working in tech for 8 years, I’ve become very unafraid of dry subjects and the universe of high-gadgetry.

Here’s the Short Version from Wendy, My Editor

I’m a NoCal girl—born in the city of Fairfield, an hour’s drive from the ancient Redwoods. My husband, son, and I live in America’s Finest City—that’s San Diego, CA, in case you’re not up on your city slogans—where I sit at my desk each day and tap away at my computer. I edit business copy by day, but write detective noir under cloak of night. In terms of business background spent many a long year as a trainer in the mortgage banking industry.

Here’s What We Do

We write articles.

Aaannd, in the six years that I’ve been blogging, I’ve learned one thing:

People don’t give a sh*t about what you have to say until they know you care about them—their wellbeing, their interests and by extension, their clients.

You have to give people a personal reason to come back to your website. That takes passion and putting yourself in their shoes.

And all caring begins with listening.

True. Copywriting is definitely about tight, clean messaging. Copywriters like me keep an editor in the wings, and a software program for just such a purpose. There’s no doubt copy’s got to be easy to read.

But grammar ain’t everything.

Beyond the artistic, beyond the poetic turn of phrase, and the ten-dollar word section of the library—you come to the skunks-den of all copywriting failure.

The failure to listen.

When a writer doesn’t listen to the reader, her copy comes off like an end-of-the-night shout-down in a bar.

Nobody cares.

Boom.

So that’s what we do… me and my editor. We look for ways to help people. We dig until we find their honest pressing needs and write something they can use. That’s why we’re in business.

Greater than I have said it:

“Try not to become a man of success, but rather try to become a man of value.”

~ Albert Einstein

And the way that we do it—my editor and me—is to produce articles about things people want to read.

That’s it!

Nothing complicated. We have no aspirations to climb Mt. Everest or cross the Pacific on a Kon Tiki raft.

If you’d like to know more, please reach out. We’d love to hear from you!


Rita Mailheau, a copywriter of business articles, specializes in the Information Security Industry. She loves to walk the many parks found in her home city of San Diego, CA.

Posted in: SMB Tagged: business articles, CA, copywriter, Rita Mailheau, San Diego, SMB

Temporary Technology Rental Solutions For Your Small Business!

April 22, 2016 by Zack Duncan Leave a Comment

When you own a small business, it can be difficult having the technology you want or need whenever you go to a trade show, conference, or convention. Hauling your own technology across the country can be a heavy burden and might end up costing you more than you can afford if something gets lost or broken. When it comes to situations like these, the best solution is going with a technology rental solution. Renting your technology allows you to have exactly what you need when and where you need it while also saving money in the process. Here are some of the different products and services you can expect when you rent technology from Rentacomputer.com.

Desktop Rentals

Desktop rentals allow you to rent everything from a brand new Windows 10 desktop to the latest iMac or Mac Pro from Apple. Looking for an All-in-One? No problem. Desktop rentals are perfect for when you need a significant amount of computing power in a stationary location. The best thing about a desktop rental from Rentacomputer.com is that your PC will be set up, tested, and working to maximum performance before you ever even need it thanks to local delivery and professional installation from a certified technician!

Laptop Rentals

Laptop rentals are the perfect solution if you need both computing power and mobility. Rentacomputer.com has a plethora of laptop rentals from Windows, MacBook Pros, and even MacBook Airs. The best thing about renting a laptop for your event is the fact that if you need certain specifications or a certain software installed on your laptop then Rentacomputer.com will handle it. Anything you need will be pre-installed on your device and ready for your use when you arrive at your event.

Tablet Rentals

Tablet rentals include Apple’s highly popular iPad models, Samsung’s Galaxy Tab models, Windows’ Surface tablets, and any other brand or model you could possibly want. Tablet rentals are perfect if you need to have team members at your event walking around while staying connected or if you need to set up stations for visitors to your booth to take surveys. Like desktop and laptop rentals, tablet rentals from Rentacomputer.com can be pre-loaded with specific software or even specific apps, like your company’s own app, relieving you of another thing to worry about.

Aside from attending events, conventions, trade shows, etc… some small business users also sometimes need temporary office solutions. However, you’re not going to go out and buy all the equipment you need for a temporary office, that doesn’t make any financial sense. They’re called temporary offices for a reason, you only need to use them for a specified amount of time. That is why companies, like Rentacomputer.com, offer temporary office solutions. Some of the most useful rentals that are offered for temporary offices include:

Copier Rentals

Rentacomputer.com offers multifarious standalone, all-in-one, and desktop copier rentals that can suit any and every need. Copier rentals are perfect for temporary offices when you need to have all the access that a normal office has in a temporary location. Another reason a lot of small business owners use copier rentals is for tax season. Tax season is one of the busiest times of the year for small business owners and one of the busiest times of the year for copier rentals.

Fax Machine Rentals

You might be asking yourself, “People still use fax machines?” That’s a valid question. Fax machines have gone out of style in normal, everyday settings thanks to things like email. However, there are still industries that need fax machines for certain situations. That is where fax machine rentals are the perfect solution. Let’s be honest, it is highly unlikely that the amount of time you will be using a fax machine will warrant the need to purchase one and have it on hand 24/7. If you need a fax machine then renting one for the exact amount of time you need it is the smartest choice.

Printer Rentals

A printer rental is another useful temporary office solution. Printer rentals are perfect if you have a big project that requires printing out a large amount of pages of information. Printer rentals from Rentacomputer.com come in a variety of styles including Deskjet, Inkjet, and multi-functional printers. Printer rentals are perfect not just for temporary office solutions but also for trade shows and events. When used at a trade show or event, printer rentals allow you to print out things on the spot to give to attendees and visitors to your booth.

Whether you’re attending a trade show, conference, or convention or you’re setting up a temporary office, technology rental solutions from Rentacomputer.com can really make a difference. Temporary needs require temporary solutions and nobody does it better than Rentacomputer.com. With service nationwide and local, professional technicians the service you get from Rentacomputer.com can’t be matched! If you need temporary technology for your small business then contact Rentacomputer.com today by visiting us online, calling us at 800-736-8772, texting us at 908-485-7368, emailing us at rentals@rentacomputer.com, or getting a direct quote from our website!

Posted in: SMB Tagged: All-in-One, Apple, conferences, conventions, copier rentals, desktop rentals, events, fax machine rentals, iMac, iPad, laptop rentals, Mac Pro, MacBook Air, MacBook Pro, printer rentals, Surface, tablet rentals, temporary office solutions, trade shows, Windows, Windows 10

How Your Seminars Can Benefit From Laptop And Tablet Rentals

March 31, 2016 by Zack Duncan Leave a Comment

Lots of companies hold seminars for many different reasons. These seminars could be used to promote their products to potential clients or could be employee seminars where companies teach employees about new policies and procedures that will soon be implemented. Regardless of the reason, the ability for those in attendance of the seminar to interact with the presenter and the presentation is imperative. That is why a lot of companies hosting seminars find it wise that everyone in attendance have access to something like a laptop or a tablet. As a result, it’s common that businesses rent this technology in this situation. Here are a few reasons that a business would want to rent laptops or tablets for their seminars.

Essential Software Pre-Installed

When people bring their own laptops or tablets, you can run into a software problem. There might be specific types of software that your company is going to utilize during the seminar presentation. When attendees bring their own equipment, it won’t be of much use to them if they don’t have the compatible software installed. However, when you rent laptops or tablets from a professional rental company, this problem can be circumvented. When you rent the technology, the company you are renting from can ensure that every single piece of equipment that you rent from them can have the appropriate software pre-installed on them. This will guarantee that every single person at your seminar will be able to follow along with the presentation without any problems.

Perfect For Audience Members

When you rent all the technology you need for your audience members, you make things a lot easier for them. There’s no guarantee that everyone attending your seminar will have their own laptop or tablet, which is why renting them ensures that everyone at the seminar has the technology they need. In addition to that, attendees will probably be a lot happier knowing that they will not have to cart around their own laptops or tablets. It can be a real hassle taking a laptop or tablet through airport security and onto a plane and it is even worse when you pack that technology in your luggage and it gets broken in transit or your luggage is lost! Renting laptops and tablets for your seminar attendees completely eliminates these hassles and makes your attendees much happier and your seminar much more enjoyable and accessible.

The Latest Technology

Probably the best reason for renting laptops or tablets for your seminar is the fact that you are getting the latest technology currently available. Most rental companies offer the newest technology on the market for rent, meaning that you and your attendees can have cutting-edge technology right at your fingertips. This also means that if you have a specific brand or model that you want or need, you are almost guaranteed to get it. Not only will your attendees appreciate having high-end technology at their fingertips but your business will also make quite a good impression, especially if there are a lot of new and potential customers that will be in attendance.

When hosting a seminar, it is always a good idea to rent things like laptops or tablets for your attendees. Making sure everyone has the right technology to interact with the presentation, the correct software and the latest technology available, renting really is your best bet. Rentacomputer.com has a full line of laptop and tablet rentals  that are perfect for seminars. If you want the latest technology for your seminar, contact Rentacomputer.com today by calling 800-736-8772, texting 908-485-7368, or emailing rentals@rentacomputer.com today!

Posted in: SMB, SMB Advice Tagged: laptop, laptop rental, seminar, seminar laptop rentals, seminar tablet rentals, tablet, tablet rental

Are You Prepared For A Hard Drive Failure?

March 16, 2016 by Zack Duncan Leave a Comment

A hard drive failure is one of the worst things that can happen. When your hard drive crashes, you potentially lose a lot of important data. Pictures, documents, downloads, and other saved files could be gone forever. So what do you do? How do you handle something that is potentially catastrophic like this? Well, there are a few steps you can take, like being prepared, making backup discs, knowing your local computer shop or just trading out your old hard drive for a solid state drive. It is imperative that you know what to do when your hard drive fails and this list of potential solutions should be something to consider. Continue reading on the ComputerServiceNow Blog.

Do you need full-service tech support in Middletown, or anywhere in Southwest Ohio? Computer Service Now has been serving the Middletown area for over 30 years. Contact CSN today for IT consulting, managed IT service, computer service and repair, web services, networking services, security and more! Call 877-422-1907.

Posted in: SMB Advice Tagged: Computer, Computer Service, hard drive, hard drive failure

Should You Worry That Windows 10 Is Spying On Your SMB?

February 25, 2016 by admin Leave a Comment

Have you been putting off that free Windows 10 upgrade out of concerns over privacy? In the article below we will examine the facts so you can make the right choice for your business:

What’s the common factor between Windows 10 and some of the most prominent actors of the Golden Age of Hollywood? They are both accused of being spies! Just like Charlie Chaplin and Helen Keller (yes, that’s real), Windows 10 has been accused of spying. Specifically, Windows 10 has been accused of spying on literally everything you do.

What’s the common factor between Windows 10 and some of the most prominent actors of the Golden Age of Hollywood? They are both accused of being spies! Just like Charlie Chaplin and Helen Keller (yes, that’s real), Windows 10 has been accused of spying. Specifically, Windows 10 has been accused of spying on literally everything you do.

The operating system launched about 8 months ago and immediately reports started coming in about the alleged spying. The articles about Windows 10 spying were extreme with some making jokes that Microsoft had the “right to your first-born child” hidden away in its ToS. While that assumption is a bit extreme, other allegations were a little more realistic. But is the threat still there 8 months later?

Continued

Posted in: SMB Advice Tagged: Microsoft, Privacy, SMB, Spying, Windows 10

Temporary Technology Saves Money When Staff Fluctuates

January 29, 2016 by Zack Duncan Leave a Comment

If you’re a small business owner then you know how quickly your staffing numbers can fluctuate. Seasonal employees are vital for some businesses, causing employment numbers to rise and fall in a short amount of time. These fluctuations are common during the holidays and during tax season when increased employment is needed for a short amount of time. However, this change in employment could cost you a lot of money if you don’t plan accordingly.

If your company uses seasonal employees or experiences fluctuations in staffing then you should look into short-term technology rentals. These fluctuations in staffing sometimes bring a fluctuation in technology needs. If your employees have a reliance on certain types of technology then you can probably guarantee that when you hire extra employees you will need extra equipment, like laptops, tablets, desktops, and even copiers. If you want to know more about how technology rentals can save you time and money when staff fluctuates then continue reading here!

Posted in: SMB Advice Tagged: short-term technology, staff fluctuations, temporary staff, temporary technology

How To Use Twitter Cards For Your Business

November 20, 2015 by admin Leave a Comment

One of the major faults of Twitter is its 140 character per tweet limit. Despite it, creative small business marketers have been able to use the social media platform for years, successfully.

The latest feature Twitter has launched is its Twitter Cards, which have opened a whole new window of opportunities. I will go through the process of what Twitter Cards are and how you can use them.

The first question you may be asking yourself is “What are Twitter Cards?” Well, Twitter Cards are basically tweets on steroids. Along with your 140-character-message, you are able to attach videos, audio, download links, and images. These Twitter Cards are more appealing to users than your boring old text tweets. There are four types of Twitter Cards that are currently available.

Summary Card: The summary card is made to give your audience a preview of your content before clicking on it. The content above the card is your original tweet and in the card is a small preview of what the blog, that you linked, is.

Summary Card With Large Image: Just like before, your original tweet is shown above the card, but what gives this that special oomph is its large image. With great images comes more potential customers.

Player Card: This card is particularly cool because it allows you to upload a video and audio from within a tweet. It’s very handy and very engaging!

App Card: This last card is known as the app card, obviously aimed more towards mobile app vendors. You attach your app to your tweet and it allows users to download your app right from Twitter!

Another question you may be asking is “How do I use Twitter Cards?”

When it comes to using Twitter Cards, there are two challenges to overcome. First, they aren’t too easy to set up. Don’t let this fool you! Once you figure out how to use it and have everything in place, it will be super easy for you. Getting everything in place is just the tricky part.

Twitter provides useful documentation that can help get you started using their Cards, a simple overview for you to follow. If that isn’t helpful, then the best way to use Twitter Cards is via plugins and extensions. An example, if your website was built in WordPress, you can use the Jetpack or JM Twitter Cards plugins to start off your Twitter Cards. If this just sounds all too confusing for you, Twitter provides how-to docs, to help get you up and running using plugins and extensions.

The other challenge is, if you do not pin the tweet to the top of your Twitter newsfeed, then the card won’t be shown automatically. You want your audience to click “View Summary” on the right side of your tweet, to get the full effect. You can also guide them to click it by tweeting clever things, such as “Click the View Summary link to see what prizes we have in our giveaway!

Twitter Card Approval: Through all of those obstacles, you have one more until you are done, which is validation. According to the steps provided for you at the bottom of the page, you need to, “Run your URL against the validator tool to test. If you are working with a Player Card, request approval for whitelisting. All other Cards do not need whitelisting.”

The only way validation will be hard for you, is if you made a misstep while setting up your Twitter Card. Since Player Cards have more rules, validating them can be a bit more challenging.

If you think you can handle all of that, then you’ll be surprised at what value Twitter Cards can add to your social media efforts. Like I mentioned before, Twitter Cards can be appealing and engaging and that’s what helps boost your traffic to lead them to your marketing offers and messages.

Content originally published here


Sharing this story on social media? Use these hashtags! #SMB #Twitter #TwitterCards

Posted in: SMB, SMB Advice Tagged: small business tips, SMB, social media, Twitter, Twitter Cards

The Importance Of Giving And Taking In Small Business Startups

November 5, 2015 by admin Leave a Comment

When I started my company, I was absolutely terrified of everything that could go wrong. I could already imagine huge bills for all kinds of services and a dozen lawsuits against me. Since I am not originally from this country and English is my second language, things looked even more difficult to me. What if I didn’t understand what certain laws meant and how would I know if I was breaking them?

I was torn between “taking the risk” or staying in the “safe zone”. In the scheme of things, this comparison becomes ridiculous because at any time you can get fired for doing what you don’t love so why not try doing what you do love.

With that thought, I started my journey into entrepreneurship. Being a newbie, I was naturally more inclined to take (take advice, take direction and, in general, take any help I could get). I have to say that I learned plenty by doing that, but not even close to what I have learned by giving. By sincerely giving.

You can tell by my business, RentBillow, that I am all about the sharing economy. The sharing of resources and the sharing of knowledge included. These are a few tips I have learned since launching my business that I would like to share, especially to new entrepreneurs and people in the media.

1. If you are thinking of starting your own business, try to find a startup to collaborate. You might not like the idea of not getting paid, but trust me, it will save you a lot of money and time once you make the decision to jump in.

2. Volunteer with local entrepreneur and startup events and associations. One mistake I made was not reaching out to local entrepreneurs right away. If I had met other local entrepreneurs beforehand, then asking them for help and advice after I started my own business would not have been so awkward. It’s really hard asking people for help when you don’t have a pre-existing relationship with them.

3. Be yourself. I have noticed that many entrepreneurs change for the worse as soon as they start a business. They become more serious and they stop doing things the way they had before. They don’t want to ruin their reputation as a serious owner, which is fine in a way, but remember to enjoy your pastimes. I personally continued being the same smart-alek on social media as I always was before. Why would I do this? Because if someday I become a known entrepreneur and I say something politically incorrect or offensive, people will say, “Oh yeah, she has always been like that.”

4. Never forget the people that helped you, the people that supported you, and the people that even listened to you whine about how broke you were and how your hair is falling out. These are the people that will keep your support alive.

5. If you are in the media, think about all the small fish in this humongous pond. I know it is more appealing to interview a unicorn entrepreneur, but your help can encourage an up and coming entrepreneur to be successful, and they absolutely will not forget you when they reach the level of success of billionaire entrepreneurs.

By: Anabella Watson – RentBillow


Sharing this story on Social Media? Use these hashtags! ‪#‎Startups‬ ‪#‎SMB‬ ‪#‎SMBAdvice‬

Posted in: SMB, SMB Advice Tagged: Entrepreneurship, small business, small business advice, startups

Easy Ways To Set Small Business Goals

October 9, 2015 by Zack Duncan Leave a Comment

Have you ever felt like you are not moving things forward in your business? If you have then it is probably because you aren’t measuring yourself against your business goals. Don’t be another small business owner who doesn’t set goals because “you’ll never end up achieving them” or just backing out on your goals altogether. If this sounds like you then you need to shift your entire way of thinking when it comes to setting goals. Taking the time to set goals and following through on them is an investment that pays off immensely in the long run. If you are wondering what it is that you can do to realistically look at your business and create goals then follow these tips.

Create A Long-Term Plan

Focusing on long-term goals in a certain time-frame is crucial. These goals have a place in your overall goal setting though you really need to focus on setting clear, attainable goals in the short-term as well. Take college, for example. When you start off as an undergrad, you set the goal of attaining your bachelor’s degree before going on to pursue a master’s. Your goal roadmap should have goals that can be achieved sooner rather than later, which will help you achieve your long-term goals. Creating these goals could also assist you in realizing your vision even better.

Stay Focused

Setting goals is great and all, but you also need to make serious efforts to attain those goals. If you’re going to be developing something like content, then you should put aside one day a week to do specifically that. Be productive. Set deadlines. It is so easy to get distracted or discouraged so it is imperative that you stay focused as much as possible. One of the best ways to keep on track is to eliminate or avoid distractions whenever and wherever possible.

Be Mindful Of Your Current Situation

Take a good, long look at where you are currently and ask yourself this: “Is this where I want to be?” Is is crucial that you are 100% clear with yourself about your current situation, especially when it comes to thinks like money, accounts payable, sales pipelines, and processes. As soon as you have established what your current situation is like, you can then look forward to the future and the goals you have set for it.

One Big Picture – Lots Of Smaller Pieces

You need to make some short-term tasks that you want to achieve for the next year. Monthly and weekly sales goals can help you move closer to your revenue goals. Set a goal for increasing things like cold calls, posts on social media, and direct outreach if you are looking to increase sales. Trying to generate more traffic to your website? Create a content development system and start an editorial calendar. Trying to get more subscribers? Develop a new, free download for your website. It will be impossible for you to achieve your goals if you don’t take any steps towards doing so.

Hard Work

There’s nothing quite like some good old-fashioned hard work. And it is this hard work that really determines your outcome. A lot of small business owners spend a lot of time working on their day-to-day activities, refusing to put enough time and resources towards achieving their professional goals. These people are the same ones surprised that their business has failed or their goals have been left behind yet again. The amount of energy you put towards a goal and the likelihood of you accomplishing that goal go hand-in-hand. Set your annual goals first, then your monthly goals, and then your weekly or daily goals. Once everything is organized you will start to see a difference in your business.

What Have We Learned?

If you’re having a hard time setting goals, or an even harder time sticking to those goals and accomplishing them, you’re not alone. But just because this is an issue with other small business owners doesn’t mean it has to be an issue with you. Look over these tips, understand them, and then put them into practice with your own small business. I promise, if you really put an effort into your goals, you will find them accomplished more often than not.

Content originally published here


Sharing this story on Social Media? Use these hashtags! #SMB #Goals #SMBGoals

Posted in: SMB, SMB Advice Tagged: goals, small business, small business advice, small business goals

How To Speed Up Virtual Meetings

October 8, 2015 by Zack Duncan Leave a Comment

A lot of meetings are now taking place using tools like Skype or Google Hangouts. This is really great in a lot of ways and can make your life a little bit easier. The downside, though, is that it can also be a royal pain in the butt. When meeting with multiple people in one video conference, there are going to be some technical difficulties. Someone’s microphone won’t work, someone will accidentally hit the mute button and someone’s camera won’t work. You could get 20 minutes into the meeting before you even get the chance to speak about anything important, and by that time everyone is already aggravated.

Things get even more complicated when you are meeting with people in other countries. Language barriers and cultural differences can cause even more issues.

With a little bit of planning ahead of time, you can generally make these virtual meetings a little bit more productive. You just have to make sure that everyone feels accomplished, respected, and everyone feels like you are closer as a team.

1. Be Fair When Planning Meetings

Everyone runs on a different schedule. So planning around EVERYONE can be a little tough. But, you have to understand that it isn’t exactly fair to make one teammate miss something important to them at the same time every Thursday just because that is when it is the most convenient for yourself. Get with everyone, discuss a time in advance, and make sure that no one is sacrificing any more than anyone else.

2. Discuss The Meeting Ahead Of Time

When you are scheduling a meeting, make sure everyone knows exactly what is going to be discussed, and exactly what goal you are trying to achieve at the end of the discussion. It is really easy for people to get off track, especially in groups. If everyone has a clear understanding ahead of time, this shouldn’t be an issue, and staying focused should be much easier.

3. Take Culture Into Consideration

You might want to jump on the video call and jump straight to business without thinking too much, but if you are dealing with people from other countries then you should familiarize yourself with business practices in that culture. You don’t want to accidentally offend someone, or be offended by them when you shouldn’t be. That would be a downer.

4. Set The Rules

Before the meeting takes place, you should tell all team members to avoid side conversations or doing other things during the meeting. It is also good to remind them to not speak too fast, and to speak clearly. This will make everything go so much faster.

5. Pay Attention To Body Language

It is really easy for two people to run the show during a video chat. But the last thing you want to do is to make someone feel left out or unimportant. If you can tell someone has something on their mind, but they are trying to stay polite and quiet, talk to them directly and give them a chance to be a part of the group. Just a little bit of effort can go a long way.

There are lots of ways that a virtual meeting can go wrong. But there are an equal amount of ways that they can be super helpful. If you follow these 5 steps, I know you will be able to pull off a successful business meeting from the comfort of your own home or office.

Content originally published here


Sharing this story on Social Media? Use these hashtags! #‎SMB‬ ‪#‎SMBAdvice‬ ‪#‎VirtualMeetings‬

Posted in: SMB, SMB Advice Tagged: business meeting tips, business meetings, meetings, small business, small business advice, virtual meetings
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