SMB Advice | Page 2

Three Keys To Conversational Intelligence

September 25, 2015 by admin Leave a Comment

Most successful people have one thing in common even if everything else is different… They are all very intelligent speakers. This doesn’t mean that they know everything about what they are saying, but it means that they know how to speak in a way that gives them the best results at the end of the conversation. Anyone who is willing to take a second to learn can be able to create trust just by speaking and listening. Here are 3 simple things that will change your life when it comes to getting the most out of your conversations.

1. Don’t Talk Over Others Or Interrupt

Chances are, you have probably been in a conversation with someone where you can’t get a word in, and it is super frustrating. This actually releases chemicals in our brain that triggers stress, causes us to tune people out, and makes us lose interest in the conversation entirely. Some people can even go into defense mode or freak out completely.

As a leader, you do not want to be this person. No one respects that person, and you will get a lot more respect if you spend an equal amount of time listening and speaking, especially if you are the boss and you really don’t HAVE to listen. This has a huge effect on the direction of the conversation and the outcome.

Next time you are on a call, try to pay attention to how much time you spend talking versus how much time you spend listening.

2. Try To Understand Rather Than Judge

When you are listening to someone and you are spending that time thinking about what you are going to say next and how you are going to say it for the hardest impact, you are actually losing track of what the person you are speaking to is saying. This kind of listening and judging activates the lower part of our brain, which is dedicated to protecting ourselves from harm, especially social rejection and judgement toward us. This isn’t a good way to listen or to speak.

When we are listening with the true intent of connecting with that person, it activates a completely different part of our brain. Dopamine is now released into the brain, which makes us feel great. Sometimes connecting with people is all about the state of mind that you are in.

3. Ask Questions That You Don’t Have An Answer To

One of the things we like to do the most is to ask people questions that we already feel we have a clear answer to. It makes us feel smart, and it’s a way to put the other person down. Instead of waiting for a response so that you can make someone feel dumb by then giving them your much smarter response, why not try this:

When the answer is clear to you, have the courage to step back and legitimately ask the person the same question you think you have the answer to. Even if the answer in your head is crystal clear, it would be silly for you to not try and hear this person out, see what they think the best solution would be. You may end up seeing things from a new perspective, or you may be able to put your heads together and form a completely new solution. You just never know, and you can’t go into conversations with the intent of judging.

Your job as a leader is to set the conversational tone for your entire team. Not only does hearing people out the right way go a very long way to setting a good, respectful tone, but no matter how smart you are on your own, it is the best and easiest way to achieve great results and have a productive team.

Content originally published here

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The Friendliest States And Cities To Small Businesses

September 8, 2015 by Zack Duncan Leave a Comment

Small businesses make up the backbone of our country. They exist in every single state in America, though not ever single state is friendly to these entrepreneurs. But that isn’t the case for every city and state. Thumbtack recently released the data from their fourth annual Small Business Friendliness Survey, which ranks which states and cities are the friendliest to small businesses.

Ranking in at the number one most friendliest city to small businesses is Manchester, New Hampshire, according to the small business owners who operate there. To add even more praise to the state, New Hampshire also ranked as the number two most friendliest state to small businesses, just behind Texas.

What’s interesting is the fact that the rest of America’s Northeast was considered the most unfriendliest grouping of states in the entire country, according to the survey. Utah and Colorado join Texas and New Hampshire as being very friendly to small businesses whereas California, Connecticut, and Illinois joined the Northeast states, all receiving a score of “F”.

Chief Economist of Thumbtack Jon Lieber stated that whether a city or state is friendly or not to small businesses comes from a plethora of primary considerations. “What most influences a business owner’s perception is the presence of training programs, as well as events that allow networking,” Lieber added.

In terms of training, this usually refers how easy it is for small businesses to obtain online information that regards rules and regulations that pertain to how small businesses must operate in that city or state. “Websites matter,” Lieber says. So basically what he’s saying is that entrepreneurs and small business owners do not want stress or hassle when it comes to gathering information on how to properly file things like local taxes. In addition to that, opportunities to network are also important. This is due mainly because of the isolation felt by many of the small businesses currently operating in the United States.

One more factor that determines whether or not a state or city is friendly to small businesses is determining whether or not a city or state is the ease of regulatory compliance. A key compliance issue for small businesses was licensing. Cities and states that require certain professionals to obtain a license did not automatically make them unfriendly. However, if the licensing was not carefully monitored then there is the liability of increasing perceived unfriendliness. Licensed professionals do not really like it when an unlicensed competitor gains a competitive advantage.

Thumbtack is an online service that connects local small businesses with customers. These businesses can range from anything like plumbers and house painters to therapists, physical trainers and more. Small businesses are able to compete for customers that are interested in their services through the use of a bidding system. As for the Friendliness survey, nearly 18,000 U.S.-based small business owners participated by providing their rating of both their state and their city governments on a wide array of factors. Over a dozen different metrics were used by Thumbtack to evaluate states and cities against each other.

So, if you’re thinking of starting a small business where you live I would advise you to take a look at Thumbtack’s survey to determine how easy or hard it is going to be for you to get your startup off the ground where you live.

Content originally published here

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Five Free Tools To Score Content

August 21, 2015 by Zack Duncan Leave a Comment

Right now, having good content is the key to the success of your website. Keyword research isn’t enough for SEO anymore, and we need any tool we can get that will show us what Google’s search engine actually likes, and what it doesn’t like. Unfortunately, that has never been made super clear. That is where this list of really great tools comes into play. In a world where content is king, you need to be able to make yourself the king of content.

SerpScape

This is a pretty new website. They claim to look at 40 million SERPs on a rolling basis. The only other ones that look at that many for free would be SEMrush and SpyFu. It’s not the best, but it is useful and worth checking out!

SpyFu

SpyFu says that they index 4 billion results across 64 million domains across the United States and the UK. They don’t say how they define the results, though. Free users only get to see the related results from the top 10, but they do show the number of related terms they have found for the page. Even if it only shows you the top 10 though, who else do you really need to be looking at?

MarketMuse

This company does offer a free version of their service with an option to upgrade to one of their paid plans. The developers are really trying new things when it comes to graph technology and finding gaps in topic relatedness, so it’s a little bit different that the other tools.

You can copy and paste from a page with images and any other media into their blog research tool and check out scoring holistic content for all the pages under one domain. This way, you can find different interesting topics that no one else is writing about, giving you the upper hand.

Clarity Grader

This is a tool you can use to judge the readability of your content. If you have a general interest website, no one wants to feel like they are reading a college essay you wrote to impress the professor who is failing you. It will tell you when a sentence is too long, and use different algorithms to determine the overall readability of an article you are writing. Pretty neat. Of course, wordcounter.net does the same thing… But no matter what you write, it tends to say you are writing at a college level. Currently, it says I’m writing at an 11th-grade level. It only switched to that after I wrote the last three sentences… Interesting.

Nibler

Nibler finds the average number of words on a page, which is a comprehensive coverage mentioned by the Search Metrics Report. The tool can not single out the length of one page, but it can give you useful metrics for pages alongside another single page.

So there you have it! If you’re looking to better the content on your web pages then these 5 tools will definitely help you with that. Plus, the fact that they’re completely free isn’t too bad of a deal either.

Content originally published here

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The Importance Of Local SEO To Your Small Business

August 20, 2015 by Zack Duncan Leave a Comment

Local Search Engine Optimization, or SEO, is an important benefit that a lot of marketers and businesses take extreme advantage of. While SEO, in general, is important, local SEO will continually be significant for enterprise companies for the following reasonings:

It’s a Way to Generate Profits
If you follow these processes and steps correctly, local SEO will not only expose your business online but will also make you more profit. If you get the top spot of search engine results, then this will dramatically and immediately increase traffic for your website.

A recent study showed that 78% of local mobile searches and 61% of local laptop searches resulted in offline purchases. In just the U.S., there are 7 billion different and unique local searches monthly. So if you use local SEO, make sure you’re posting the right content to the right client base, so it drives online searches to your business.

Mobile and Wearable Tech is Growing
Showing in 10 countries, including the U.S. and Japan, there are more Google searches that take place on a mobile device rather than a PC. Now that there are more and more wearable devices coming out these days, like smartwatches, then realistically there will be more searches made on the go. Therefore, using local SEO will only benefit you since local searches will become more frequent.

CEO of HostGator Adam Farra says, “Society today is already transitioning from PCs to mobile Internet usage, so local SEO will be a necessity, not a ‘nice to have’ in the very near future.”

It’s a Way to Build Links and Share Social Media
Another major reason for using local SEO is the opportunity to connect two business firms together. It creates a potential partnership between the two and helps with social sharing as well.

Marketers can build and share their links with local search engines like Yahoo Local, YP, Google Places, Foursquare, Yelp and Bing Places. By doing this, it could help your business, as well as another business, grow and meet new clients. Meeting with local bloggers or other website owners could change your way of thinking in your business in a more positive manner. You could even plan an event or new business idea with them for new, different profit-making strategies.

It’s a Way to Extend Your Business

Your website is actually another location for your business and with the help of local SEO, you’re basically helping users connect with your business. It helps easily locate and study your website and also helps update it with info and more content which is important in growing your business in the future.

TouchBistro, an iPad POS app for restaurants, used its website to show its partnership with Uber and also provided a $20 promotional credit to customers who ate at TouchBistro affiliated restaurants in Toronto. Restaurants that participated were given promotional cards with codes to give to customers, who then had to download the Uber app to receive their $20 credit.

You Expose Yourself to Local People
The absolute main reasoning for using local SEO is that it targets the people within the area of your established business. This helps small business owners who just started their enterprises if they use SEO.

Smaller businesses can use online resources to advertise in local classifieds, such as using Angie’s List, Craigslist, or Yelp. If you use sites like these, make sure you use high-quality videos and images or other important items that advertise your business.

Using these steps and processes with local SEO will benefit you and your business or new business. Constantly adding or changing the content on your webpage will help keep it up to date as well as help provide your clients with a better understanding of what your services, products and promotions provide.

Content originally published here

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Top 5 Ways To Lose A Customer

August 14, 2015 by admin Leave a Comment

In the business world, there are too many things that can go wrong. You might as well not make things worse on yourself by not treating your customers the right way. It is really easy to be turned off as a customer, especially when there are a thousand other companies that do the same thing as you, but are a lot cooler about it. Here are my 5 favorite things that you could be doing to lose customers… So read them and stop doing them.

1. Having Inaccurate Data

As a company, customers are the most important thing for you. Without them, you actually have nothing. You can’t just call yourself a business and make money, people have to believe in you and your product. What happens when you don’t treat your customers right? Nothing. And Nothing is bad.

Your customers should always feel important. If you reach out to them with an email or something and get something simple like their name wrong, that is pretty offensive. Not only that, but it can make them feel like you don’t care enough about your company to even get simple things right. If you can’t get a name right, then how are they supposed to believe in your product or service? What about that are you going to mess up too?

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In order to run a successful business, you have to make sure every single customer feels important. Not only that, but you yourself have to know that they actually are important.

2. Not Maintaining A Relationship

Once you get done making your deal with your customer, that shouldn’t be the last you hear from them. It also shouldn’t be the last they hear from you. A lot of companies fail because of thinking that way. If you maintain a positive relationship with every new customer, that means you will always be on their mind to some extent. It is also way more likely that they will return to you for their future needs. This does, however, bring me to my next point…

3. Being Annoying

Yes, it’s important to maintain a relationship with your customers and clients. BUT… You don’t want to be the type of company who is constantly calling and trying to shove yourself down people’s throats. You can’t force people to spend money, and it’s really annoying to them to feel like they are being pressured. Nothing is wrong with giving them a little nudge in the right direction, but when that nudge becomes a push, they are going to avoid doing business with you at all.

Different age groups also prefer to be contacted and followed up with in different ways, so make sure you do a little bit of research first. It’s not hard to Google these things and find tons of studies on them. Younger customers prefer to get emails. They check them regularly and they go straight to their smartphones. Older customers probably hardly ever check their email, so sending them is just a waste of time. Instead, try sending out letters through snail mail.

4. Ignoring Them On Social Media

If you are a company, you either have a social media presence, or you’re going out of business soon. You need to either accept your client’s friend requests, follow them back, or whatever it may be that you do on that specific website. Most customers expect a response within an hour, and none of them really has any sympathy for a delayed response, even if it is a night or a weekend.

It would be silly not to do these things anyway. Social media gives you the best of everything. You get free marketing, you can always keep people updated on the latest news from your company, and you can gather very valuable information from anyone you are connected with on any social media site. Don’t be a fool, get the most out of it that you can.

5. Not Listening

It is not hard to see what people think about you, your products, your services, or anything about your company. People post online about pretty much everything. You’ll be able to see what people like, what they don’t like, anything. You can also use the internet to give surveys and gather analytics. Not listening to what your customers have to say is ridiculous. Not using negative survey feedback to your advantage is ridiculous. Instead of looking at negative comments and bad experiences as a negative thing in general that you should ignore… use it as a positive thing and give the people what they want. Your business should be alive (growing, changing, evolving) all the time. There is nothing wrong with a little bit of constructive criticism. At the end of the day, it just means more business.

Customers are the life force of any business and it is crucial that you keep these customers happy. These 5 things are surefire ways to lose valuable customers, which will certainly mean the downfall of your company. So, needless to say, avoid these things AT ALL COSTS!

Content originally published here

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Small Biz Dev Hackathon 2015

July 30, 2015 by Zack Duncan Leave a Comment

Small Biz Dev Hackathon Can Help Grow Your SMB At the Small Biz Dev Hackathon, attendees will be using their technical and design skills to come up with new ways to help small business grow to new heights. Business owners and business experts will be together discussing different obstacles and barriers that are universal throughout the industry, and developers will get a chance to show off their skills and problem-solving abilities to come up with solutions. Winners of the Hackathon will not only change the business world forever but will receive seed money and be entered into AngelHack’s HACKcelerator program.

There are many different problems that small business owners may face, and it is the attendees job to solve at least one of these problems that will be presented at the event. Problems could include anything from financing, finding new customers, managing cash flow, or anything like that.

The solution should be simple and broad enough that any business big or small should be able to take advantage of it. There will be guidance from small business owners and small business experts the whole time to ensure attendees get on the right track and stay on it in order to achieve the best possible results.

The judging criteria will be based on a range of different things. Simplicity is number one. There are 5 point’s to be had in this category. To get the full 5 points, judges will determine if the application is simple to use and if the team can explain it in three sentences or less.

Creativity is next, also worth 5 points. Judges will decide how creative the team was in developing the idea, and how challenging the solution was to come up with.

Impact and design will also be worth 5 points each. How will the teams solution impact the industry? Is it valuable? Is the design and interface attractive looking?

First place winning teams will win up to $3500 in money and be entered into the AngelHack HACKcelerator program. This is nothing to sneeze at! If you are interested in this sort of thing and think you have what it takes, this is not only a great opportunity, but it will also probably be a fantastic time. You’ll have a chance to be surrounded by like-minded people and probably learn a million things that will stick with you for the rest of your life. The information you could obtain will last forever.

The Pre-Capital One Hackathon session is a virtual session hosted via WebEx on July 29, 2015 from 6:30 pm PST to 8:30 pm PDT at Dignita (for San Francisco event) and on Aug 5th, 2015 from 6:30 pm EST to 8:30 pm EST at 1776 (for Washington, DC event). You can register for the event here.

8 Must Haves For Your Startup

July 21, 2015 by Zack Duncan Leave a Comment

Must-Have Startup Investments A lot of entrepreneurs think that bootstrapping is the most efficient way to start a new company. It gives you a freedom you wouldn’t have if you needed to report all your expenses to venture capitalists or angel investors. Although, some expenses, even costly expenses, are important. Take a look at some of these expenses that are worth the investment.

1. Free Stuff!
Let’s be honest here, who doesn’t like free stuff? But honestly, giving away free stuff, like company t-shirts, will help generate money and business. It can help get people talking about your business, grow brand recognition and may even get noticed by larger companies.

2. Customer Service
Good customer service is very valuable. Marketing Metrics did a survey that reported almost 200 marketing managers revealed that 71% found customer satisfaction to be a major metric in managing businesses. Customer service and satisfaction is a high leading indicator that increases the lifetime value of a purchaser, reduces customer churn rates, helps customer loyalty and improves word of mouth as a major differentiator of your company. Spending a little extra on good customer service will by far pay off in the end.

3. Technical Support
Even if tech is your “thing” or not, it still may be a good idea to outsource some or all of your in-house technological needs. You could keep what you’re good at and outsource the technology you need to run on its own, so you can focus on other important things within your company. Spending hours on server maintenance and working on making your website could be better invested in core competencies. It is essential to business success for your technology to run smoothly. So spending money for great technical support will be easier on you and your business.

4. Powerful Software for Data Analytics
From the very start, you should spend money on robust data analytics software. You can’t improve what you don’t measure and you can’t measure unless you test. Analytics helps you understand what isn’t working when it should be. For data-driven business owners, you need to analyze numbers from a bunch of different sources so you can create an informed viewpoint. Having a powerful data analytics software can help you do all of this.

5. Market Research
Over 100 entrepreneurs that have failed startups took a survey that showed 42% attributed their failure to a lack of need for their product. So never assume you know your targeted customers and what they need. Market research can be expensive and time consuming, but coming out with a product or service to an untested market can be even more expensive and time consuming. Just spend the money from the start to really find out what the right targeted customers and their needs.

6. An Accountant
It can be a pain to know exactly how much money you need to keep aside for your taxes or quit confusing to identify all your valid tax reductions. Get a good accountant so you aren’t throwing money away or risking any issues with the IRS. Most accountants will meet with you by the hour to give advice on your documentation and deductions, then each year they complete and file your taxes, they’ll charge you a fee. It’s not rocket science, it’s just worth it.

7. Financial Advice
It’s very important to pay for good, secure financial advice unless you plan on opening a financial planning business. To save yourself from a rocky road of issues and stress, try getting a tax attorney to set up your books and help show you what should be tracked to help secure your future funding. Never underestimate the need for a long-term financial plan to help your company succeed.

8. Legal Advice
No matter how expensive lawyers can be, good legal advice is essential for startups. Just locate a lawyer who specializes in the business you are starting and pay for the right advice you will need to keep your business afloat. Statistics gather by VentureBeat in 2011, show the new Silicon Valley startups spent on average of $80,000 alone on legal advice. Good legal advice may be a bit expensive, but making a legal mistake can cost way more in court fees and could very well put your company in bankruptcy.

Starting a new business can be quite the exciting adventure. Many founders in the beginning stages of their company’s growth, go to bootstrapping. Don’t just rely on that, spend money on where it matters. These expenses are well worth the investment.

Content originally published here

How to Handle Rejection in Business

June 9, 2015 by Zack Duncan Leave a Comment

For a lot of people, hearing the word “no” a lot can really bring you down. Constant rejection can lead to a lack of self confidence, and really change the way you act and your personality. You might get so frustrated that you want to give up, BUT, that is pretty normal I suppose.

The correct thing to do though is to keep moving forward. Letting yourself fall into depression and having a lack of confidence isn’t the right answer, and it hurts you so much in the long run. Here are a few good ways to deal with hearing the word “no” in a business setting, cope with it and move on.

1.) Maintain Confident Body Language

There are a lot of different ways that this can help. If you are constantly getting rejected, it is certainly going to eat away at your self confidence. And when that happens, the best thing to do is to pretend like you are just as confident as always. If you project positivity and confidence with your body language, it actually starts to make you feel more confident. Not only that, but if you come at someone with a confident pose and putting off good energy then there is probably a good chance that you won’t end up getting rejected next time! See how that works? Stand up straight and look great.

2.) Surround Yourself with Supportive People

If you surround yourself with positive people, positive things will happen. If you surround yourself with successful people, you will find success. Think about it like this: there are plenty of people out there who think they are doing you favors by telling you to keep your goals realistic. Those people mean well, probably, but they are just sucking away your confidence and putting a damper on your dreams. You need people around you who are going to push you and keep you motivated. People who you can learn from and look up to. These people will give you all the reasons in the world to keep pushing forward. Plan B is an excuse for failure. You need friends who can keep you in that mindset.

3.) Don’t Give Up

One of the key things in any business is to stay persistent. Just because a deal didn’t go through or someone says “no” right now doesn’t mean that they won’t say “yes” next week. Take that “no” and learn from it. Focus on what it would take to make that into a “yes”. Always be thinking about how you can improve instead of only focusing on what you are doing wrong.

4. Get Rejected

This might sound stupid, but check it out: Everyone is going to get rejected at some point. And also, practice makes perfect. If you have the courage to put yourself out there enough times, even though you know you might get rejected, you are going to get really good at dealing with it.

5.) Never Forget Your Victories

This is one thing a lot of people don’t do. You have to stay positive and a good way to do that is to remember all of the good things that your business endeavors have brought to you. Be thankful, and look forward to the many victories that await you in the future.

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Rejection is one thing that everyone has to deal with in life. How you respond to that rejection is what separates you from being successful or being a failure. These tips will help you deal with those rejections so you can move forward on to your next success!

Content originally published here

Impress Anyone You Meet with These Tips

May 28, 2015 by Zack Duncan Leave a Comment

There are many studies that say success and wealth don’t come from your skills or knowledge, but rather how you are able to connect with other people. When you meet someone for the first time, they almost instantly decide if they respect you, like you, and/or trust you. No matter what you are trying to do; get a job, leading an organization, or trying to score a hot date… It all rides on that first impression. This is scary to think about, but if you are smart enough to turn it into a positive thing, then the world can be yours with little effort. Let’s learn how to make a good impression on people and make your life a little better in all aspects.

1.) Feel Safe and Don’t Be Threatening

When you meet someone for the first time, you are both driven by instinct. Most people don’t even think about it, but their body language shows how safe and secure they feel. Keep this in mind, and think about how you are coming off in general. Don’t give the other person any reason to ever feel like you even know how to be threatening.

2.) Have Boundaries and Respect Personal Space

Always respect the bubble. Everyone is a little bit different when it comes to person space. Some people require more, and some people expect less. If you are in doubt, just pay attention to the other person and follow their lead. If they are backing off a little bit, then do the same. If they are leaning in and being super friendly, give it right back to them.

3.) Be What They Expect

In the professional world, first impressions are everything, and are always fueled by expectations. When you meet someone for the first time, they already have an idea of who you are and your entire image before they see you based on emails, texts and phone calls. Your job is to not let them down on that expectation. You already talked the talk, now walk the walk. Dress well, look good, be confident and be excited.

4.) Be Aware of Body Language

With body language, we almost say more than we ever could with words. Make sure you carry yourself in a way that commands respect. Have facial expressions that are approachable, but also say that you are in control and comfortable. Always remember to make eye contact as well.

5.) Always Be Positive

Whenever you are explaining something, even if it is something negative, always find a way to make it positive. Negatives do not translate well into brain-friendly imagery. Make sure you are mindful of having a positive way of explaining anything.

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6.) Never Have A Bad Attitude

People are like magnets that are attracted to other people on the same wavelength. If you give off a positive energy and vibe, those are the type of people that you are going to attract. Even if you are feeling the heat of a specific situation, always project calm positivity.

7.) Keep Your Moods in Check

You’re mad? No one cares. You’re arrogant? No one wants to listen to you. Whatever is going on in your life, always project warmth and confidence. That is how you impress people, and that is how you lead.

8.) Synchronize

Make sure the tone of your voice, the words you are saying, and your body language are all saying the same thing. Mixed signals make people feel weird.

9.) Always Be Interested

Even if you don’t care, it will benefit you to pretend to be interested and open minded. If you can get people talking, and keep them talking by acting interested, they will be drawn to you. Ask questions and spark good conversations.

10.) Look Good

Make sure your style represents what you are all about and gets your message across. If you look good, then people already respect you before they even have a chance to meet or interact with you. And you can’t talk a big game and not look the part… that just doesn’t work. I would say that image is a good 70% of the battle.

A few more things you can do that will help you out: Always treat every connection you make like it is the most important thing you have ever done in your life. And also, nothing in the world beats a firm handshake. When I was a kid, my father always told me tat when I meet someone new and important, try to break their hand. It has been working pretty well so far. Dad always knows best.

Content originally published here

Be Unique! Make Your Business Stand Out with These Tips!

May 12, 2015 by Zack Duncan Leave a Comment

It’s always been hard to make your business stand out from the rest. In this day and age, it’s even harder. You need to play on and exploit the strengths of your business in order to come out on top. Here are some different things you can do to really help yourself stand out in the sea of small businesses today.

Create Content That People Will Care About

One of the main points to creating content is to get people interested. If you can get people interested in the content you are putting out, then chances are you will be able to get those same people interested in what your company is actually offering. Make sure that your content stands out, and it is something that people will actually be interested in.

Go Green!

This environment is the only one we have so, naturally, it’s important that we take care of it as best as we can. What was once a new business method, “Going Green” has become a staple of the modern business. Going green may not set you apart from business in general, but it could very well set you apart from business that you are in direct competition with. Customers love knowing that the businesses they support are supporting things like recycling and conservation so this should be a main focus for your business.

Understand The Context Of Your Content

You have to be aware of the context of your content. This means that if you are gearing your content to a certain demographic… You have to put it in a context that makes sense for that demographic. Speak the way your fan base speaks. Once you understand that, it’s easy.

Think About Your Website Before You Make Changes

When you redesign your website, make sure it looks clean and streamlined. Nothing is better than a clean, simple, well designed website that is easy to navigate. If people can’t find what they want in just a few seconds, they will take their business somewhere else. It should also be easy on the eyes.

Use The About Page To Get People Interested

Everyone always visits the about page first. So this is where you really want to put a lot of effort. You should use this page to sell yourself the best way possible and show your potential new clients what makes you special.

Use Images To Your Advantage

Image based marketing has become a way bigger deal in the last few years. People like to look at interesting things. Make sure you are catching someone’s eye and getting your point across at the same time.

Keep Your Message Consistent

Make sure you are keeping your content simple enough to understand, while still making it interesting. With so many businesses out there using the same tactics, one of the best things you can do is deliver a constant message and keep your goal in mind with all of the content you put out.

In today’s rapidly growing business world competition is stiff and there are always new companies sprouting up that have the potential to take customers away from you. The most important thing for your business is to stand out among all the others. Make sure people see your business and only your business. Follow these tips and you will be well on your way to having a truly unique, stand-out business model.

Content originally published here