The catchphrase ‘be your authentic self’ has been used for some time now. Steve Jobs threw the spanner into the works and the world noted. If for example you are a woman in business, you have to be authentic to succeed. The catch phrase was meant for women initially but it has now come to be embraced by all.
So what does it mean to be authentic?
Being authentic basically means that you are in your true element. This definition encompasses the things that you do and the people you serve. In a business environment, we have values, benefits and humans to interact with.
What do you achieve when you become authentic in business?
- Rise above competition
- Adds substance to your business
- Improves relations between you and your clients
- Helps portray you as a trustworthy person
Now that you know what it means to be authentic and how it can help you, you may be asking yourself how you become authentic? well its built on over time but generally speaking you will need to do the following:
- Act real
- Be altruistic
- Avoid contradictions