Small businesses may not be the only ones marketing via mobile or fighting with how programmatic advertising works, they still need mobile to do business. Small business owners, or SBOs, seem to literally have their smartphones attached to their hips.
About 80.5% of U.S. SBOs use their mobile devices for business at least once a day, sometimes even more, according to the latest research from Manta. Almost 25.3% of those SBOs use their smartphone once an hour, 11% use them between 3 to 5 times a day, and 17.3% us their mobile devices almost 10 times a day!
eMarketer says that nearly 80% of SBOs use their mobile devices while at work right in front of their own desktops. They say that 48% of respondents claim the main reasoning for doing this is to check personal messages. Another 25% said that their email actually comes in faster on their mobile devices.
With other statistics, only 12% actually admitted to being addicted and 8% multiscreened because they claimed to prefer using their mobiles over their PCs. Finally, 7% said they were frequently distracted by their social media or gaming app alerts that came through on their mobile devices.
A good reason for why SBOs use their phones for business is to schedule appointments and communicate with customers. 55% claimed this as being why they use their phones.
Nearly 3 in 10 people used their phones for notes and to-do lists, along with monitoring their social media and participation. A quarter of people use theirs to conduct business related banking, eMarketer says. As well as saying that inventory management and expense were a lot less common, as were drafting large documents and presentations, and accounting.
Along with this, Manta’s research indicated that SBOs are frequent app users. Almost half of SBOs use mobile apps for business between 2 and 3 times daily.
It’s clear to see how important mobile devices are to small business owners. With such high percentages of SBOs on their phones constantly, mobile is quickly becoming a key facet of small business.
Content originally published here