Top 10 Search Engine Optimization Mistakes that Hurt Your SMB Website

Businesses do silly things that actually hurt their SMB business.

The fixes are easy and the cost is small, but the penalty can be great if you violate Google’s search engine rules.

If you own an SMB and have a website, make sure you read on or direct your web person to read this.

1. Lack of Keywords:
This is probably one of the most critical area of site optimization for search engines. In order to be found, you must have the keywords people will use to find you. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Spamming
Does your website spam?
Here are 3 examples that Google’s search engine spiders consider spam”

A. Word Spamming: When you use the same words over and over again (called word spamming) the search engines may downgrade or remove pages or ban the entire website.

B. Hidden Keywords: Do not try to hide your keywords or keyword phrases by making them invisible. For example, the keywords appear as the same color as the background of the web page. The text appears invisible to humans but not to search engine spiders. This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

C. Bad Keywords: The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

3. Slow loading home page
If your page is slow loading, search engine spiders may never see your links. Make sure your website loads fast by keeping elements to a minimum.

4. No Keywords in Title or No Title at All
Each page on the website should have a unique title and the title should contain a keyword or keywords.Review your website, make sure there is a title, check page for content, find best keywords used on the page and include in title tag.

5. No Keywords in ALT Tags, Meta Tags or no Tags on website
Each page should utilize meta description, meta keywords and alt tags on all images. Make sure you use your keywords on all your meta and alt tags.

6. No Site Map
Sitemaps help search engine spiders crawl more of your site. Make sure you place a link to the sitemap in your footer or site navigation.

7. Dead Links, Broken links, Links to slow loading pages
Links that don’t work or are slow loading affect how much a spider can crawl your website. Download Xenu and check your site for broken links: http://home.snafu.de/tilman/xenulink.html Fix your broken links right away, before the next crawl of your website. Broken links can only hurt your website.

8. Poor Outbound to Inbound link Ratio
If you have too many links pointing outside your website domain and not enough pointing in your website search engine results will not improve. Increase inbound links and reduce outbound links. One of the easiest ways to increase inbound links is to submit to directories. Read more about directories here: http://www.xponex.com/Products/xponex100.asp Also news stories and press releases with links to your site can be very effective. Read more about press releases here: http://www.xponex.com/news_view.asp?nId=38

9. Using “FREE” or “Deep Discounted” web hosting.
In some cases search engines spiders will completely avoid indexing content from free or deep discounted web hosts by skipping the hosts entire ip range. Make sure your website is being hosted by a US based, reliable hosting company that answers the phone. Cheap web hosting companies are fully automated and don’t answer that phone. If you website is down can you get in touch with your hosting company? Find a site in the $250/yr range for hosting your business website. US Recommendation: http://www.xponex.com/hosting.asp

10. Improper Website NavigationImportant pages need overt proof for search engine spiders. Navigation links help search engines find your most important pages. Always include your most important ‘top’ pages in your website navigation. Note: Navigation should appear on all pages on website.Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.

Fast Food Video

Who‘s at your drive-thru window?Fast Food Video Surveillance

DVR – Digital Video Recording Computers are now widely found in fast food restaurants!

Did you ever wonder what is going on behind
your restaurant when the drive-thru buzzer or bell is activated?

Here are some ways that a video surveillance
system can help your fast food business work more safely and efficiently
.

1. Video records cars, colors, make and model.
2. Video shows you if the person you just waited on is still at the menu board.
3. Video shows you how long the line is.
4. Video records faces.
5. Video records all of your cash handling transactions.
6. Video show who vandalized the landscaping.
7. Video of dumpster yields many surprises.

Video surveillance in fast food restaurants is on the rise for good reasons!
Video surveillance is saving money, protecting employees, catching bad guys and deterring crime.

DVR Systems work best when configured with Microsoft Windows XP Operating system.

Windows based DVRs, like GeoVision, offer the best quality at competitive
prices.

GeoVision DVRs have Windows Compatibility for all recorded video.

Video to be easily viewed over the internet for remote viewing from home
or anywhere. Best of all, Windows based GeoVision DVRs require no special
software to play back the video (.AVI File). Anyone with a computer can
play
back the recorded video. Email the legal watermark video clip to partner, attorney
and the police whenever necessary!

Where can you buy GeoVision Technology?

Camera Security Now (see http://www.camerasecuritynow.com) sells GeoVision DVRs for as little as $1000 for the 4-camera model. Cameras sell for as little as $75 for a durable business class bullet camera! There is even an option to display your cash register transactions right on the video!

Easy to Use, Learn

The GeoVision software is Microsoft Windows XP compliant, intuitive, and
well-designed. Here are some testimonials:

“This is the easiest DVR software I have ever used, and I have tried many
different DVR software applications.” Andrew Wendt, Camera Security Now

I like GeoVision Based DVR Systems. With the ability to manage 1 to 100,000
cameras Windows XP based GeoVision Systems come in models for budgets of any
size. Bill Schiering, Rentacomputer.com

“With the Geovision DVR system, I have an extremely cost effective way to keep track of
what is going on inside as well as outside of the office” Adam Lewis, Xponex
Web & Media Services

Which LCD or DLP Projector should I buy or rent for my SMB business?

When Renting or buying an DLP or LCD Multimedia Projector you need to match the brightness of the projector to your audience and room size. Larger rooms and audiences require higher bulb strength brightness. Projector bulb strength brightness is measured in ANSI lumens or lumens. You also need to take into account the primary use of the projector, full motion video vs. static data.

Projectors range from around 650 to 5000 lumens in brightness. Presentations where the lights are on are the most desirable, because you can interact and demonstrate off-screen with your audience.
Another consideration is portability of the projector. Lower lumen units are the most portable. As a general rule, as you increase bulb strength brightness, you reduce portability. High lumen projectors are larger and weigh more than low lumen projectors.
Less than 1000 lumens -good for low ambient light, presentations.
1000 -2000 lumens -These are the most popular units being sold and rented today. Very practical and will work with some ambient light.
3000 lumens -Much Larger unit than the1000 to 2000 lumen units. Good for audiences of less than a hundred with ambient light.
5000 lumens – For audiences of 100 or more under brighter lights
6000+ lumens – For large events like conventions, conferences and tradeshows where thousands of people need to view a presentation at the same time.
LCD Projectors vs DLP ProjectorsLCD stands for Liquid Crystal Display and DLP stands for Digital Light Processing.
LCD is an analog-based display technology employing 3 fixed panels of pixels (one panel each for the RED, GREEN, & BLUE components of an NTSC video image). LCD also delivers a somewhat sharper image than DLP at any given resolution. LCD projectors work better for static Microsoft PowerPoint® presentations or detailed financial spreadsheets. DLP works better for full motion video.
LCD projectors usually produce significantly higher ANSI lumen outputs than do DLP projectors with the same wattage lamp.DLP projectors have a much higher pixel “fill factor” than LCD. DLP-based projectors generally produce a much smoother looking image compared to LCD-based projectors of similar resolution.
DLP-based projectors have a high contrast ratio and efficient use of light. Contrast ratio is figure of merit that compares the ratio between the brightest white and the darkest black that a projector can produce. Generally, a better contrast ratio leads to better black levels and, therefore, a more realistic presentation of darker scenes in movies and TV programs.DLP projectors consists of a single chip rather than three in LCD projectors. DLP projectors tend to be more compact because they have fewer components. All of the current 3-pound portable projectors on the market are DLP projectors. Most LCD projectors are five pounds and up. The higher lumen models are significantly heavier and larger. High lumen projectors are not considered portable.
Should I buy or rent a projector?
LCD and DLP projectors are available for rent or purchase from Rentacomputer.com. So should you buy or rent? That depends on how often and where you need the projector. If your presentation is in another town, lugging a projector thru airports can be a high risk hassle. You can easily damage a projector by dropping it out of a luggage compartment. Never check a projector thru baggage at airports either. Baggage handlers will treat your expensive projector like a suitcase.
If you are planning on using a projector at a fixed location over a long period of time, then purchasing a new projector is a good idea. Never buy a used or refurbished projector unless it comes with a new bulb. Bulbs are very expensive. Projector bulbs cost between $200 to $500 for the more portable units. They cost up to $2000 for the higher end projector units.
For more information call toll free 1-800-736-8772