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How to Have a Successful Promotional Event

by Shannon Martin

Trying to think of a way to draw the crowds to your business? Want to reach out to hundreds of people? Then you need to hold a promotional event! Promotional events are a great way to draw in crowds and have them get interested in what you have to offer! Promotional events are a great idea but they require some planning. Here are some things to consider when planning your next promotional event:


Will you be having this at your store front or some other location? Consider the amount of space your store front has to offer, will you be able to accommodate all of your attendees? If the answer is no then you need to look into renting a space large enough to fit your needs. The sooner the better, you want to make sure you have enough time to plan out your event and enough time to advertise it before the actual date arrives.

Think about what specific attractions or contests you want to run and make sure to plan out your floor space. If you are planning on having a big turnout, you need to think ahead and make sure you have enough seat/standing area for everyone and clear walkways. You want your guests to have a great time and focus on your company and your product rather than where they will sit or how to maneuver their way to a restroom through a crowded area.

Having a plan will ensure that everything runs smoothly and the guests you have will become customers and turn up at your next event!

Event Rentals Vs. Event Purchases

Weigh the costs of renting attractions for your event compared to buying them. If an item costs $700.00 to rent for the day and only $1500.00 to buy, think about which option is more sensible. Are you going to be having promotional events every year? How many times in a year? Event attractions like money booths, popcorn machines, and prize safes/treasure chests might make more sense to buy outright. They are crowd drawers and something people will look for them at each of your events.

But on the other hand, if you are not planning to do weekly promotional events or evenĀ an eventĀ more than twice a year, rental might be the best option for you. Remember, when renting an event attraction you do not have to worry about storing it somewhere for later use. Most companies will just charge you a setup fee and a dismantling fee, leaving you worry-free about where to store and keep this attraction. So just weigh the pros and cons and make a decision based on what will work best for your needs.


You have spent all this time thinking about what you will have at your event, but now you have to make sure you advertise appropriately to get the crowds to come running to see you! There are tons of different ways to advertise. You can print up flyers and take out an ad in the paper. But this is where your event planning and attraction plans will come in handy. Depending on what you have scheduled to be at your event, media attention might even come to you.

Money booths look great on TV. Having any kind of contest is a surefire way to get radio stations interested in you from the beginning. Renting a dunk tank or a bounce house for the kids is another good idea to get radio stations interested in promoting your event too. You want to plan something that will be memorable to your guests and also something that really promotes your business!

Shannon Martin is a writer for TradeShowMarketing.Com. She lives in Palm Coast, FL.

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